Sharon Cheang’s journey began in humble surroundings, growing up in a large household where discipline, cooperation, and gratitude were part of daily life. Those early experiences taught her valuable life lessons. She learned that planning creates possibilities, and resilience builds results. These beliefs became the foundation of her career and leadership philosophy.

With 26 years of experience in the insurance industry, Sharon rose rapidly through the ranks to become an agency manager. She quickly realised that the insurance profession was not just about selling policies, it was about empowering lives. Driven by this conviction, she founded Dlife Agency, a purpose-driven agency built on strong values, practical systems, and a passion for people.

Under her leadership, Dlife has achieved the Million Dollar Agency title for 22 consecutive years, not by chance, but through consistency, commitment, and a clear strategy. To ensure growth and sustainability, Sharon also founded DVA Associates, a platform that develops aspiring agents into confident, ethical, and results-driven professionals. Today, Dlife is proud to have built multiple high-performing manager groups and a strong personal production team.

Yet, Dlife’s value lies not only in its track record, but in how it serves people.

Dlife is more than just a service provider, it is a life partner. Many clients have been with the agency for more than a decade, not just because of the protection it offers, but because of the genuine care and support they receive throughout their life journey.

Sharon believes that financial protection is only one part of the equation. Clients often come to Doife for guidance in other important areas, such as education, health, business, retirement, and legacy planning. To provide holistic support, Sharon and her team work closely with a trusted circle of professionals, including medical teams, doctors, nutritionists, education consultants, lawyers, and investment advisors. These partners help clients access the right resources at the right time, whether it’s choosing a university, managing a health diagnosis, preparing a business succession plan, or securing a comfortable retirement.

This multi-professional collaboration is what makes Dlife stand out. Every member of the team is trained not just to protect lives, but to enhance them. By integrating professional knowledge, real-life understanding, and personalised care, Sharon has built a culture where clients feel supported, empowered, and truly seen.

Leadership, for Sharon, is about building people. She ensures that each associate at Dlife is equipped not only with technical skills, but with relational intelligence, strong values, and a commitment to lifelong learning. Through mentorship, training, and shared experiences, the Dlife team grows together, delivering consistent value to clients and deepening their own sense of purpose in the process.

Today, Dlife continues to evolve, guided by the belief that insurance is just the beginning. The ultimate goal is to walk alongside clients as they navigate life’s transitions, offering not only protection, but also wisdom, clarity, and confidence.

Because at Dlife, we don’t just insure lives, we enrich them.